Director, Premium Execution, CCBSA

Director: Premium Execution, CCBSA REPORTS TO: SENIOR DIRECTOR, FRANCHISE OPERATIONS LEAD, CCBSA Role Overview The Director: Premiumization Channel is accountable for shaping, activating, and scaling Premiumization as a distinct channel strategy within South Africa, in close partnership with Coca-Cola Beverages South Africa (CCBSA) and key system stakeholders. This role translates Africa OU and Franchise premium strategy into market-level execution, ensuring premium brands, packs, price archite…