Head of Marketing: Personal Banking

Sandton, South AfricaFull-timeExecutiveOn-sitePosted 12 Oct 2026

Job Overview

Nedbank is appointing a Head of Marketing: Personal Banking within its Personal and Private Banking (PPB) cluster, based at 135 Rivonia Road, Sandown (Sandton). Personal Banking is the largest and most dynamic portfolio within PPB, and this leader will shape how millions of South Africans experience the Nedbank brand across transactional banking, lending, insurance, investments and lifestyle solutions.

The role carries end-to-end accountability for translating business priorities into an integrated, insight-led and data-driven marketing strategy that drives customer acquisition, engagement, product adoption, retention and share of wallet. The incumbent leads a high-performing marketing function including the Channel Operations team, ensuring strategy is executed through branches, relationship managers, call centres, digital platforms and partner ecosystems, and connects every rand of marketing investment to measurable commercial and customer outcomes.

The Head of Marketing partners with senior leaders across Product, Distribution, Data, Digital and Finance, and represents marketing performance at EXCO, OpCom and Board forums. KPIs span revenue, deposit and lending growth, cost of acquisition and marketing ROI, NPS and retention, brand health, campaign-to-lead and lead-to-sale conversion, and team capability. Requisition 148176; closing date 14 October 2026.

Key Responsibilities

• Develop and lead the end-to-end marketing strategy and annual plan and budget for the Personal Banking segment, with measurable ROI

• Translate business strategy into marketing outcomes across acquisition, engagement, cross-sell and retention

• Lead strategic reviews and presentations for EXCO, OpCom and Board forums

• Build go-to-market strategies for transactional, lending, insurance, investment and lifestyle products

• Own acquisition, activation and retention strategies using data and digital performance channels

• Develop marketing models and dashboards linking spend to sales, leads, conversions and CLV

• Articulate a distinctive Personal Banking value proposition; lead segmentation and lifecycle management

• Lead the Channel Operations team, delivering branch-ready campaigns, toolkits and enablement for frontline sales

• Oversee full-funnel, insight-led programmes with Growth Marketing and Digital; track attribution and effectiveness

• Lead and develop a diverse, high-performing team and build future-fit data, digital and product marketing capability

Required Qualifications

• Bachelor’s degree in Marketing, Business or a related field (MBA preferred); Honours/NQF 8 or professional qualification

• 10–12 years’ marketing experience, including at least 5 years in senior leadership in retail banking, financial services or fintech

• Proven commercially focused marketing strategy with measurable P&L impact

• Strong understanding of Personal Banking products, customer segments and distribution channels

• Deep knowledge of digital marketing, CRM, analytics and martech ecosystems

• Experience managing large-scale marketing portfolios in a matrix organisation; exposure to performance marketing and data-led growth frameworks

• Exceptional leadership, stakeholder management and financial acumenSource listing: Nedbank. Apply via the original advert.

Skills & Requirements

Marketing StrategyRetail BankingBrand ManagementCustomer AcquisitionLifecycle MarketingPerformance MarketingCRMMarketing AnalyticsMartechGo-to-MarketCustomer SegmentationChannel EnablementMarketing ROIStakeholder ManagementPeople Leadership