Head: Visual Identity & Brand Enablement

Johannesburg, South AfricaFull-timeSeniorOn-sitePosted 20 Oct 2026

Job Overview

Nedbank is appointing a Head: Visual Identity & Brand Enablement in Johannesburg/Sandton (requisition 148364; Marketing, Communication and Research job family; Marketing and Brand Management career stream; Manage Function leadership pipeline; closing 27 October 2026). The role develops, governs and executes Nedbank’s visual identity, environmental branding and brand enablement strategy across all physical and employee-facing touchpoints, ensuring the brand is applied consistently in branches, corporate environments, signage, ATM branding, merchandising, corporate wear and related branded assets across South Africa and Nedbank Africa Regions.

The incumbent leads branch branding and environmental graphics across new builds, refurbishments, relocations and branch format transformations, owns corporate wear, merchandising and brand shop solutions aligned to Nedbank’s EVP, and maintains brand specifications, toolkits and governance documentation. The role carries accountability for budgets, supplier performance, contract and specification controls, cost savings and cost avoidance, risk and compliance within the function, and for building a high-performing, engaged and inclusive team while influencing business executives, marketing, infrastructure, procurement, HR and risk stakeholders.

Key Responsibilities

• Develop and implement the visual identity and brand enablement strategy aligned to Nedbank’s brand and business strategy

• Govern application of visual identity standards across all physical and branded environments in South Africa and Nedbank Africa Regions

• Maintain and update brand specifications, standards, toolkits and governance documentation; introduce emerging best practice

• Lead design and execution of branch branding, signage, ATM branding, environmental graphics and related infrastructure initiatives

• Ensure brand consistency across new builds, refurbishments, relocations and branch format transformations; oversee maintenance and refresh programmes

• Lead strategy and delivery of corporate wear, merchandising and brand shop solutions aligned to the EVP and culture objectives

• Build strategic relationships with business executives, marketing, infrastructure, procurement, HR, risk and external partners

• Establish and monitor controls over suppliers, contracts, specifications and brand governance; mitigate operational, financial and brand risk

• Manage budgets, supplier performance and service levels; drive efficiencies, cost savings and cost avoidance

• Build a high-performing, inclusive team; manage performance, succession, talent and employment equity objectives

Required Qualifications

• Diploma / Advanced Diploma / National First Degree (essential)

• Preferred: postgraduate degree in Marketing, Brand Management, Commerce, Design Management, Architecture, Interior Design, Built Environment or related field

• 5–8 years’ management experience in marketing, brand management, visual identity, environmental or retail branding, design management or corporate identity

• Experience managing large-scale branding programmes, suppliers and stakeholder groups

• Experience leading cross-functional projects and operational teams

• Financial, governance and people leadership experience

• Knowledge of brand governance, environmental branding and signage standards, facilities branding, procurement and vendor governance

Skills & Requirements

Brand GovernanceCorporate IdentityVisual IdentityEnvironmental BrandingSignage StandardsRetail & Branch BrandingDesign ManagementCorporate Wear & MerchandisingSupplier & Contract ManagementProcurement GovernanceBudget ManagementStakeholder ManagementChange ManagementTeam Leadership