Marketing Manager: Core Growth – Classic Portfolio Wine

Paarl, South AfricaFull-timeSeniorOn-sitePosted 8 Oct 2026

Job Overview

KWV — a renowned South African brand and industry leader in world-class wines and spirits — is recruiting, through Ntice Search, a Marketing Manager: Core Growth (Classic Portfolio Wine) based in Paarl. Reporting to the Executive: Marketing Wine within the Commercial division, this is a newly created, hands-on role.

You will lead the development and execution of the KWV Classic still-wines brand plan in South Africa, drive marketing development of tender propositions with international teams, and support the KWV Endorsed portfolio across key international markets. You will own brand financials — P&L, A&P, pricing, margin, inventory planning and COGS efficiency — and lead consumer campaigns, digital and social activity and strategic events, while guiding a Junior Brand Manager.

Requires 8+ years' FMCG marketing experience including at least three at Marketing Manager or Senior Brand Manager level, strong commercial and financial acumen, and a record in innovation or new proposition development. Wine-category and international-market exposure are advantageous.

Key Responsibilities

Lead development and execution of the annual KWV Classic still-wines brand plan in South Africa
Own KWV Classic positioning from strategy to execution across consumer touchpoints
Deliver volume, value and margin objectives with the Wine Marketing Executive, Sales and Customer Marketing
Oversee brand financials: P&L tracking, A&P budget, pricing, margin, inventory planning and COGS efficiency
Monitor brand, category, market-share and competitor performance and recommend actions
Deliver the agreed trade calendar and brand tools with Sales and Customer Marketing
Lead consumer campaigns, digital and social activity and strategic events
Lead marketing development of tender propositions and support KWV Endorsed products in international markets
Drive scalable innovation from concept to launch, including business cases, pricing and packaging; guide a Junior Brand Manager

Required Qualifications

Relevant BCom degree in Marketing, Business or a related field
8+ years' FMCG marketing experience, including at least 3 years as Marketing Manager or Senior Brand Manager (mandatory)
Strong commercial and financial acumen: brand P&L, A&P, pricing and margin management
Proven ability to build brand strategy and translate it into annual plans; strong on- and off-trade understanding
Track record in innovation, renovation or new proposition development
International market or distributor exposure and wine-category experience advantageous; valid driver's licence and willingness to travel

Skills & Requirements

Brand ManagementBrand StrategyFMCG MarketingP&L & A&P ManagementPricing & Margin ManagementInnovation & NPDConsumer CampaignsDigital & Social MarketingTrade MarketingCategory & Market AnalysisTender PropositionsTeam LeadershipWine & Spirits