Senior Marketing Manager – Customer Growth & Lifecycle

• Own end-to-end customer growth across the lifecycle funnel (New to Amazon, repeat purchase and long-term value)

• Define and execute lifecycle strategy across acquisition and engagement cohorts, including annual plans and event GTMs

• Design and scale cross-channel programmes that improve value perception and drive High Value Actions

• Lead cross-channel execution across onsite, CRM and partner marketing teams

• Build and run an experimentation roadmap to continuously improve performance and unlock growth

• Partner across Marketing, Retail, Prime and Product to influence inputs that drive the customer funnel

• Establish mechanisms, dashboards and playbooks that enable scalable and repeatable growth

• Make Amazon’s value proposition clear, compelling and easy to discover for customers

• Influence senior stakeholders and shape e-commerce growth strategy in South Africa

• Experience owning customer growth, lifecycle or CRM marketing strategy at scale

• Proven track record driving acquisition, engagement and repeat-purchase metrics

• Strong experimentation and data-led marketing capability

• Experience working cross-functionally with Retail, Product and Marketing partners

• Ability to build dashboards, mechanisms and playbooks for scalable growth

• Excellent stakeholder management and executive communication skills

• (See amazon.jobs posting for full basic and preferred qualifications)