Head of Group Exercise Product

• Develop the national GEX strategy and annual roadmap aligned to Group direction and member needs

• Define each genre and format across club types using member insight, demand and performance data

• Partner with Global Heads of Group Exercise to adapt proven concepts and coordinate launches

• Prepare and manage GEX budgets and forecasts including instructor costs and licence fees

• Improve attendance, class occupancy and studio utilisation through timetable and capacity decisions

• Develop business cases for premium or paid formats, partnerships and studio repurposing

• Set national standards for class experience, programming, timetables and instructor delivery

• Set the national instructor recruitment, onboarding, assessment and development framework

• Recommend fair instructor rate frameworks with HR and Finance

• Lead the Exercise to Music portfolio and prioritise improvements in Cycle and Boxing

• Manage initiatives from concept and pilot to rollout with clear measures of success

• Senior product or programme leadership in fitness, wellness, leisure or a multi-site consumer business

• Experience owning budgets, forecasts and commercial performance of a product portfolio

• Strong use of member insight, participation and NPS data to drive decisions

• Experience leading specialist and regional teams across multiple sites

• Track record taking pilots through to national rollout