Salesforce Marketing Architect & Functional Design Lead

Johannesburg, South AfricaFull-timeSeniorOn-sitePosted 28 Oct 2026

Job Overview

Absa Corporate and Investment Banking is appointing a senior Salesforce Marketing Architect & Functional Design Lead in Sandton, Johannesburg (requisition R-15992292; full time; posted 27 October 2026; applications close 2 November 2026). Absa CIB is transforming Salesforce from a product-led CRM into an intelligent, connected, client-centric engagement ecosystem built around the ambition of ‘One Client. One Connected View. One CIB.’ – and this role architects how Marketing Cloud Engagement and Core CRM work together as one connected client engagement capability.

The architect owns Marketing Cloud architecture and end-to-end functional design; connects Marketing Cloud, CRM, client data, analytics, consent and integration capabilities; designs client-centric journeys informed by relationship, hierarchy, sector and opportunity context; defines how marketing signals flow back into CRM to support Relationship Managers; and leads design assurance across engineers, analysts, consultants and delivery partners while shaping increasingly AI-enabled client engagement.

Key Responsibilities

• Own Salesforce Marketing Cloud architecture and end-to-end functional design for Absa CIB

• Connect Marketing Cloud, Core CRM, client data, analytics, consent and integration capabilities into one engagement ecosystem

• Design client-centric journeys informed by relationship, hierarchy, sector and opportunity context

• Define how meaningful marketing signals flow back into CRM and support Relationship Managers

• Translate complex CIB needs into scalable Salesforce features and solutions

• Drive the design of complex, strategy-aligned, cross-domain technology solution blueprints

• Lead design assurance across engineers, analysts, consultants and delivery partners

• Build architectural capability in development teams and help shape AI-enabled client engagement

Required Qualifications

• Relevant degree (Bachelor’s in Information Technology or similar) or equivalent experience in information systems, computer science, digital marketing, data or engineering

• 8+ years in CRM, digital marketing technology, customer engagement, functional design or enterprise solution delivery

• At least 3 years leading complex Salesforce Marketing Cloud architecture or enterprise implementations

• Experience designing Marketing Cloud for a large, regulated, multi-business or multi-jurisdiction organisation

• Deep hands-on Marketing Cloud Engagement expertise incl. Journey Builder, Automation Studio, marketing data architecture, segmentation, consent, deliverability and CRM integration

• Marketing Cloud, Salesforce and Data Cloud certifications and Financial Services/CIB or complex B2B experience advantageous

Skills & Requirements

Salesforce Marketing CloudSolution ArchitectureFunctional DesignJourney BuilderAutomation StudioSalesforce CRM IntegrationMarketing Data ArchitectureSegmentationConsent ManagementData CloudDesign AssuranceCorporate & Investment Banking